Identify High-Quality Leads
Is your marketing attracting high-quality leads?
A critical step that is sometimes overlooked in marketing is identifying your ideal customer.
In order to attract good quality leads your need what your ideal customer looks like so you will know them when you see them. Lead nurturing should focus on high-quality leads.
Respond To High-Quality Leads
Is anybody out there?
When a high-quality lead engages with your content and contacts you or downloads content you must let them know they are valued.
They want to know you have received their information and are going to act on it.
An effective lead nurturing strategy should include automated emails and Internal workflows. Automation helps ensure a high-quality lead does not fall through the cracks.
Nurture High-Quality Leads
Do you understand your buyer's journey?
Your content offers should be focused around your buyer's journey and help move them through their journey. Segmented lists centered on the buyer's journey allow you to send the right email at the right time to the right audience.
Likewise, you must understand their buying cycle. If your ideal customer typically buys in 30 days this requires different lead nurturing compared to a 12-month cycle.