How to Create Buyer Personas For Your Business
A Proven Strategy To Close More Sales
Schedule A Time To TalkHow to Create Buyer Personas
For Your Business
Imagine the leads you could generate if visitors to your website said,
"They get me. That is exactly what I was looking for."
Segmenting your ideal customer into specific buyer personas takes your marketing to a whole new level!
It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But how do you start researching and creating these personas from scratch?
Our free, customizable buyer persona eBook will let you easily organize your research to create your very own buyer personas.
With this eBook, you will learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.
Our How To Create Buyer Personas For Your Business Free eBook includes tips and tricks for:
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Asking the right questions during your persona interviews and surveys
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Formatting your persona research in a compelling way
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Presenting your new, finalized buyer personas to your company
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Using your buyer personas for segmentation, content mapping, and lead nurturing
Does this sound familiar?
Your business invests money in online marketing but you aren't sure if that marketing is generating revenue. Everyone tells you that clicks mean success, but what your business really needs is more customers. At the end of the day, you just want your online marketing to do what it is supposed to do and grow your business!
Our results come from proven data-driven strategies:
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Define - Identify your ideal client and their buying process and determine what success looks like.
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Measure - Clearly articulate those behaviors that move your ideal client through the buying process.
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Develop KPIs - Key Performance Indicators to measure those behaviors.
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Analyze - Identify what content is resonating with your ideal client and moving them through the process.
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Improve - Amplify what is working and correct what is not moving your ideal client through the buying process.
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Control - Automate marketing to move your ideal client through the process.
This requires a commitment to strategic planning and implementation. That is what we do and how we help.
Not Sure How To Get Started?
Our Proven Process
Technical SEO
Start with a Technical SEO audit of your website to understand what search engines think about your website.
Put the Nerds to Work
Fix all the issues that are holding you back in search results and make sure Google Analytics is installed correctly so we can gather data.
#herdofnerds
Ideal Customer
Work with you to clearly define your ideal customer and develop Buyer Personas.
Customer Journey Map
Clearly define the customer experience. Identify any friction points and align deliverables.
Content Audit
Identify content that aligns with the customer journey and identify any gaps.
Off Page SEO
Determine what platforms outside of your website that will help you connect with your ideal customer.
Strategy
Develop a plan that aligns with the information gathered from the previous steps, implement the plan and measure for effect.
PDCA
Plan.
Do.
Check.
Act.
This starts the cycle of continuous improvement.
Analytics That Profit
What We Do
We help our clients by conducting a deep analysis of their website analytics to see what is really going on — is their website just getting clicks or are those clicks real customers?
Analytics That Profit
Why We Do It
A few years ago I was dealing with the same issues that you likely deal with. I was really angry that the people I was paying to manage marketing for my company.
I asked and asked…and asked again. But all I got were smoke and mirrors. It was obvious to me that these “marketing” people didn’t understand business. And moreover, they didn’t have a clue as to what was important to me as a business owner.
Analytics That Profit
HubSpot Certified Agency Partner
We are HubSpot experts. We partner with you to take maximize the results from your investment in HubSpot.